CEO Workshop
CEOs’ interviews can "make or break." Yet their time is always at a premium. It’s critical that a busy senior executive feels a keen sense of ownership of the organization’s critical messages. The best way to accomplish that is a stream–lined message development and delivery process in which they can participate.
TMT’s CEO Workshop is designed with that in mind.
It’s an intensive half– or full–day program designed specifically to allow the Chief Executive Officer and/or other members of the executive management team to maximize their interview performance while minimizing preparation time. Real–life videos of their peer group help demonstrate and reinforce positive and effective techniques of interviewing from the highest levels of organization leadership.
TMT’s CEO Workshop has these primary objectives:
- Learn and practice the techniques for rapidly identifying and handling the toughest questions reporters can pose.
- Work through challenging scenarios to develop and deliver critical messages for live broadcast interviews, as well as taped and print interviews.
- Learn and practice TMT’s proven techniques for developing an interview plan in the shortest possible time with the greatest focus on target audiences and the critical messages to reach them.
- Recognize the potentially adversarial nature of the reporter/interviewee relationship and learn to prevent that from escalating into confrontational interviews.
Participants receive our exclusive tools for customized preparation for interviews, including a proven model and process for effective development and delivery of your most critical messages:
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