The Media Trainers®

"Anyone who talks about you...or your business...is media!"

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The Media Trainers®

4220 Cove Court, NE
Marietta, GA 30067
770-971-6619

The President needed a new Marine One helicopter. Lockheed Martin Systems Integration was one of two finalists for the contract. The ompetition was stiff; the media coverage comprehensive. LMSI called on The Media Trainers®.

The Challenge

For the first time in decades, the US Navy put out a bid for the next generation of Marine One helicopters. The president’s helicopter. Lockheed Martin Systems Integration and its partners had a proven product, a battle-tested helicopter that could become the president’s Oval Office in the sky. They also had very stiff competition from, up to now, the only company that had ever built Marine Ones. They had to make a convincing case to win this $1.6 Billion contract.

Why They Chose
The Media Trainers®

For several years sister company Lockheed Martin Aeronautics had been successfully using the communications skills taught by The Media Trainers® to win and maintain government defense contracts. TMT came very highly recommended both for its customized training and an exclusive process for crafting effective messages and getting them used by the news media. Time was short. The selection date was nearing and TMT gave their team leader the best chance to get prepared quickly.

The Results

The program general manager immediately embraced TMT’s agenda–building model. It helped him adjust his mindset and gave him 100% ownership of LMSI messages. And, TMT’s techniques empowered him to respond to questions on his terms, as advertised. His satellite media tour and subsequent interviews were a big success, helping make the case that Lockheed Martin Systems Integration and its partners were indeed the best team to build the new Marine One presidential helicopter. Lockheed Martin Systems Integration won the $1.6 Billion contract.

Get TMT’s Messaging Workout for Your Top Executives

TMT’s 30 Minute News Interview Planner™ is a unique, exclusive and streamlined approach to identifying key audiences and the persuasive messages that will get them to help you meet your business goals.

By bringing your top executives into the message development process,
they will “own” the organization messages and deliver them with enthusiasm
and credibility.

Call us today about a half or full day
TMT Messaging Workout.

Over 25 years of local & network news reporting and management experience
- Comprehensive knowledge of how media work and how to work with the media
- Managed more than 50 people
- Able to spot and develop talent
  - Hired and developed syndicated talk hosts Sean Hannity and Clark Howard and several news reporters who have gone on to network positions
  - Successfully molded and directed individuals into award winning broadcasters; more than 40 international, national, regional and statewide awards
- An understanding of running a business
  - Managed a seven figure budget
Deep experience in customized training
- TMT has conducted more than 450 workshops and consulting sessions with over 90 clients. Workshops are designed around the needs of each participant based on:
  - Their specific role inside the organization
  - Their available time for training
  - Their comfort level
  - Their level of experience dealing with the media
  - The type of interview(s) they will be doing
- Depending on your needs, our training will include:
  - Media skills built around The Media Trainers® 10 Rules of Interviewing™.
  - Tough questions preparations focusing on the most difficult inquiries reporters are apt to make.
  - Message development that gets your team "on message" to avert a crisis, diffuse an issue or promote your company.
  - Role playing, mock interviews and video clips drawn from our extensive library.
Attention to detail
- A Lockheed Martin Aeronautics Company executive:
  - "A training program where somebody spoke our language, prepared materials that reflected our business needs, and gave us just the right amount of useful materials."
- A Coca-Cola Company executive:
  - "I was significantly impressed by the pertinent and well-researched, well prepared questions. Much better than my Proctor & Gamble training."
- A Southern Company executive:
  - "I believe that this training was right on target to what we needed. The trainer was well prepared, not only for our industry, but also our project subject matter. Thanks!"
- A Georgia Power Company executive:
  - "Trainer obviously knows our business and was excellent in identifying the areas we may be presented with while dealing with the media."
- A Mirant executive:
  - "I was very impressed with the prep work done by the trainer relating to our business. Our industry is complex and he quickly adjusted to our local (Canada) issues."
- An AGL Resources executive:
  - "Your training is straightforward and completely accomplished my objectives. Thank you for the open, honest feedback and relaying real life experiences."
Exclusive Tools Transferred to You
- Through hundreds of training sessions and constant refinement, we have developed a set of proprietary media and communications training tools that are fast and easy to use. Our kit creates message structure, and makes your communications tangible and focused on results. Proprietary communications tools include:
  - TMT's 10 Rules of Interviewing™
  - TMT's Exposure Grid™
  - TMT's 30 Minute News Interview Planner™

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