The Media Trainers®

"Anyone who talks about you...or your business...is media!"

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The Media Trainers®

4220 Cove Court, NE
Marietta, GA 30067
770-971-6619

BAE Systems logo
Each year the VP for Business Development needs to prepare for a major
International air show and a bevy of media. He has The Media Trainers® help him develop and practice his key messages

The Challenge

“We are one of the world’s largest defense contractors. We were preparing for a major air show and needed to focus and refine our messages, making them concise, credible and persuasive. We needed to reach a wide range of target audiences who would be reading and hearing from us via a variety of print and broadcast media.”

Why We Chose
The Media Trainers®

“We knew about The Media Trainers® and their work with the lead contractor on this record defense contract. TMT’s help in developing messages and role playing in their delivery was critical to winning the contract award. In addition, TMT’s knowledge of, and experience with, the program provided a huge plus. TMT also represented continuity and consistency between BAE and the lead contractor. TMT’s Messaging Workout and training has a very positive legacy in our industry. They always come prepared so we can ‘hit the ground running’ and make the most effective use of our time.”

The Results

“After a day’s session, we had four very specific, targeted message agendas. Each was tailored for delivery to a specific set of key audiences on critical issues involved in the development of this
21st century jet fighter. And, instead of cobbling together a volume of anticipated questions news reporters might ask, and the suggested responses, we came away with easily remembered message points supporting the four most important, persuasive impressions we needed to make. The TMT methodology allows each of our spokespersons to deliver messages using their own unique personality. As a result, instead of sounding like pre-programmed robots, our executives are believable and much more confident in talking with reporters. Our words get reported our way.”

Get TMT’s Messaging Workout for Your Top Executives

TMT’s 30 Minute News Interview Planner™ is a unique, exclusive and streamlined approach to identifying key audiences and the persuasive messages that will get them to help you meet your business goals. By bringing your top executives into the message development process,
they will “own” the organization messages and deliver them with enthusiasm and credibility.

Over 25 years of local & network news reporting and management experience
- Comprehensive knowledge of how media work and how to work with the media
- Managed more than 50 people
- Able to spot and develop talent
  - Hired and developed syndicated talk hosts Sean Hannity and Clark Howard and several news reporters who have gone on to network positions
  - Successfully molded and directed individuals into award winning broadcasters; more than 40 international, national, regional and statewide awards
- An understanding of running a business
  - Managed a seven figure budget
Deep experience in customized training
- TMT has conducted more than 450 workshops and consulting sessions with over 90 clients. Workshops are designed around the needs of each participant based on:
  - Their specific role inside the organization
  - Their available time for training
  - Their comfort level
  - Their level of experience dealing with the media
  - The type of interview(s) they will be doing
- Depending on your needs, our training will include:
  - Media skills built around The Media Trainers® 10 Rules of Interviewing™.
  - Tough questions preparations focusing on the most difficult inquiries reporters are apt to make.
  - Message development that gets your team "on message" to avert a crisis, diffuse an issue or promote your company.
  - Role playing, mock interviews and video clips drawn from our extensive library.
Attention to detail
- A Lockheed Martin Aeronautics Company executive:
  - "A training program where somebody spoke our language, prepared materials that reflected our business needs, and gave us just the right amount of useful materials."
- A Coca-Cola Company executive:
  - "I was significantly impressed by the pertinent and well-researched, well prepared questions. Much better than my Proctor & Gamble training."
- A Southern Company executive:
  - "I believe that this training was right on target to what we needed. The trainer was well prepared, not only for our industry, but also our project subject matter. Thanks!"
- A Georgia Power Company executive:
  - "Trainer obviously knows our business and was excellent in identifying the areas we may be presented with while dealing with the media."
- A Mirant executive:
  - "I was very impressed with the prep work done by the trainer relating to our business. Our industry is complex and he quickly adjusted to our local (Canada) issues."
- An AGL Resources executive:
  - "Your training is straightforward and completely accomplished my objectives. Thank you for the open, honest feedback and relaying real life experiences."
Exclusive Tools Transferred to You
- Through hundreds of training sessions and constant refinement, we have developed a set of proprietary media and communications training tools that are fast and easy to use. Our kit creates message structure, and makes your communications tangible and focused on results. Proprietary communications tools include:
  - TMT's 10 Rules of Interviewing™
  - TMT's Exposure Grid™
  - TMT's 30 Minute News Interview Planner™

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