Creative Loafing, Atlanta 04.20.05

Myron Freeman: a PR cautionary example

BY STEVE FENNESSY

Myron Freeman is not a good public speaker. He has a stammer. In the media spotlight, he struggles to speak in complete sentences.

And yet, if you ask Eric Seidel, who earns his living making public figures comfortable with the press, all of those shortcomings don’t mean Freeman can’t be an effective Fulton County sheriff.

"People will forgive that," says Seidel, owner of The Media Trainers®, a Marietta–based public relations firm. "If people feel you’re being honest with them and you’re in control and know what you’re doing, that’s all they need."

With Freeman, however, Seidel says, "you’re just not getting that sense."

Seidel has a harsh grade for Freeman’s performance in the wake of the March 11 killing spree that began in a courthouse the sheriff is sworn to protect.

>> FULL STORY ( 44KB PDF )

AirTran’s in–flight magazine

Executive Challenge. Facing Today’s Reporters — Is it Worth the Risk?

PRSA’s publication, Tactics, liked our take on the Rathergate scandal, and picked up a quote for their PR Blotter section.

>> FULL STORY ( 1,094KB PDF )

It’s the Ratings, Stupid

Atlanta Magazine, March 2003

Eric Seidel helped usher in the age of conservative talk radio. But it was never about a political revolution.

>> FULL STORY ( 1,160KB PDF )