The Media Trainers
"Anyone who talks about you...or your business...is media!"
 
Headlines
Tone Deaf

Executive Rewind: Handling Multiple Questions

Listen carefully to what’s being asked and then pick the question you like best and answer that one.
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Full Frontal Assault

Executive Rewind Plus: An Energy Co. CEO Sends a Message to the Next Administration

Significant climate change is in store for the energy and utility industry in Washington, DC, and King Coal's crown is threatened.
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Stop when you're done.

Make Context Your Responsibility

“I was taken out of context!” is over-used, often false and no longer a good excuse for the way you’re quoted in the news. Even if you were quoted out of context, too many newsmakers have tried to hide behind this tree way too often, making it, at the very least, a weak defense.
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Below the Fold
Test Pilot

Pre-interview the Interviewer

The news interview does not have to be a unilateral experience. If a reporter wants to interview you, make sure you do your own information gathering.
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Executive Rewind

Watch and learn from America’s top execs

Executive Rewind Archives

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